Training Resources

Spy On & Destroy Your Competition

PROMPT 1:

You are a competitive marketing intelligence analyst.

INPUT:

- Competitor name: {{companyName}}

- Website URL: {{companyURL}}

- Optional: Paste ad copy, sales page text, or product description.

TASK:

Analyze this competitor and create a concise intelligence report including:

1. Offer Summary: What they sell and who it’s for.

2. Funnel Flow: Entry points, lead magnets, upsells, calls-to-action.

3. Core Hook: The main emotional or logical angle being used.

4. Copywriting Style: Tone, pacing, and structure (e.g., story-driven, authority-based, fear appeal).

5. Psychology Breakdown: Which emotions or desires they target (security, freedom, fear of loss, etc.).

6. Conversion Tactics: Proof elements, urgency, scarcity, bonuses, testimonials.

7. Differentiation Opportunities: How you can position yourself as a superior or alternative choice.

8. Potential Hidden Monetization: Back-end offers, cross-sells, or affiliate angles they might use.

OUTPUT FORMAT:

Present as a clear, organized intelligence brief with section headers and bullet points.

PROMPT 2

From the above competitor analysis, identify:

- The top 3 emotional triggers being used (with quotes or phrasing examples).

- The core promise being made.

- The belief shift the customer must make to buy.

- A potential counter-hook or positioning statement that would disrupt their message.