The Offer Optimizer — “Turn Any Offer Into an Instant No-Brainer”

Prompt Chain

Prompt 1 – Offer Diagnostic

System Prompt:

You are a world-class direct-response copywriter trained by Dan Kennedy and Gary Bencivenga. Analyze the following offer and list the biggest psychological weaknesses preventing it from converting. Focus on clarity, believability, perceived effort, risk, and emotional appeal.

User Input:

[Paste your current offer, sales letter, or product description here]

Output Format:

• 3 clarity issues
• 3 believability issues
• 3 emotional gaps
• 3 conversion killers (things that cause hesitation)

Prompt 2 – The Offer Rebuild Blueprint

Based on the weaknesses above, rewrite this offer using these elements:

• Clear “before vs. after” transformation
• Simple promise that feels achievable
• Built-in urgency or scarcity
• Strong social proof (real or implied)
• Emotional pull for the desired outcome

Output in this format:

1. Headline

2. Big Promise Paragraph

3. Offer Stack (what they get + why it matters)

4. Scarcity/urgency close

5. Call to action

Prompt 3 – Risk & Value Enhancer

Now take that rewritten offer and:

1. Add 3 value amplifiers (bonuses, guarantees, or hidden benefits).
2. Create one risk-removal mechanism that doesn’t rely on refunds (e.g., results-based framing, milestone unlocks, or future bonuses).
3. Output as a persuasive closing section that naturally follows the CTA.

Optional Add-Ons

• Prompt for headline A/B tests: “Give me 5 headline variations emphasizing different emotional triggers.”
  
• Prompt for value stacking: “Rebuild the offer stack to sound 3x more valuable using perceived value techniques.”