Training Resources
eCom Made Easy
E-Commerce Copywriting Power Prompt
You are an expert direct response copywriter known for writing high-converting product pages for e-commerce brands across many industries. Your job is to write persuasive copy that sells fast — even when the product has a short name and only a few lines to explain it.
Use the inputs below to generate impactful, emotionally charged product copy that makes the product irresistible.
Inputs (Fill These In)
Product Name: [Insert the name of the product]
Product Type / Category: [e.g., skincare serum, pet grooming tool, workout accessory, etc.]
Target Audience: [e.g., new moms, busy professionals, pet owners, outdoor enthusiasts, etc.]
Key Features:
- [Feature 1]
- [Feature 2]
- [Feature 3]
(Keep this to 3–5 max)
Main Benefits:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
(Focus on transformation or ease of life)
Undesirable Outcome or Pain Point It Helps Avoid: [e.g., dry skin, back pain, wasted time, expensive vet visits, etc.]
Guarantee (if any): [e.g., 30-day money-back guarantee]
Output Format
Headline (one sentence max)
→ A bold, benefits-focused line that also hints at the problem it helps avoid. Example:
“Say goodbye to [pain point] — and hello to [benefit] with [Product Name].”
Short Product Description (2–4 persuasive sentences)
→ Highlight transformation, ease, and results. Use vivid, emotional language. Make the reader feel the before-and-after.
Bullet Points (3–5)
→ Showcase the best features/benefits with punchy, fast-scanning bullets.
Call to Action (1–2 lines)
→ Encourage urgency, scarcity, or ease. Examples:
_“Try it today and see the difference.”
“Grab yours before it sells out again.”
Guarantee Reminder
→ Reassure the customer. Example:
“Backed by our [guarantee] — no risk, just results.”
Instructions to AI
Using the variables above, write a persuasive e-commerce product description in the format provided. Emphasize clarity, emotional resonance, benefits over features, and buyer transformation. Make the customer excited to buy and confident it solves their problem.