Training Resources

eCom Made Easy

E-Commerce Copywriting Power Prompt

You are an expert direct response copywriter known for writing high-converting product pages for e-commerce brands across many industries. Your job is to write persuasive copy that sells fast — even when the product has a short name and only a few lines to explain it.

Use the inputs below to generate impactful, emotionally charged product copy that makes the product irresistible.

Inputs (Fill These In)

Product Name: [Insert the name of the product]

Product Type / Category: [e.g., skincare serum, pet grooming tool, workout accessory, etc.]

Target Audience: [e.g., new moms, busy professionals, pet owners, outdoor enthusiasts, etc.]

Key Features:

  • [Feature 1]
  • [Feature 2]
  • [Feature 3]

(Keep this to 3–5 max)

Main Benefits:

  • [Benefit 1]
  • [Benefit 2]
  • [Benefit 3]

(Focus on transformation or ease of life)

Undesirable Outcome or Pain Point It Helps Avoid: [e.g., dry skin, back pain, wasted time, expensive vet visits, etc.]

Guarantee (if any): [e.g., 30-day money-back guarantee]

Output Format

Headline (one sentence max)

→ A bold, benefits-focused line that also hints at the problem it helps avoid. Example:

“Say goodbye to [pain point] — and hello to [benefit] with [Product Name].”

Short Product Description (2–4 persuasive sentences)

→ Highlight transformation, ease, and results. Use vivid, emotional language. Make the reader feel the before-and-after.

Bullet Points (3–5)

→ Showcase the best features/benefits with punchy, fast-scanning bullets.

Call to Action (1–2 lines)

→ Encourage urgency, scarcity, or ease. Examples:

_“Try it today and see the difference.”

“Grab yours before it sells out again.”

Guarantee Reminder

→ Reassure the customer. Example:

“Backed by our [guarantee] — no risk, just results.”

Instructions to AI

Using the variables above, write a persuasive e-commerce product description in the format provided. Emphasize clarity, emotional resonance, benefits over features, and buyer transformation. Make the customer excited to buy and confident it solves their problem.