Reverse Engineer Any Market & Dominate

Sales Letter Analysis Prompt Template (For Any Niche):

Prompt:

Analyze the following sales letter(s) and provide detailed insights using the structured framework below. The niche is: [Insert niche].

Break the analysis into these six categories:

I. Overall Structure and Format

• Is it a long-form sales letter or a different structure?

• How does it open? (Headline/hook)

• How is the problem described and amplified?

• How is the product introduced as the ultimate solution?

• What methods are used to build credibility and authority?

• What kind of social proof is included?

• Is there a detailed product description and benefit section?

• How are urgency and scarcity created?

• Are bonuses and guarantees offered?

• How are the calls to action delivered and repeated?

• Are objections addressed (implicitly or explicitly)?

• How is the final CTA reinforced at the end?

II. Tone

• Describe the tone of the letter (e.g. concerned, urgent, helpful, personal, authoritative).

• Is it conversational or formal?

• Does it express empathy, authority, outrage, or other emotions?

• How does the tone shift throughout the letter, if at all?

III. Pacing

• How is the pacing of the letter structured?

• Does it start strong?

• How is the problem built up?

• When and how is the solution introduced?

• How are benefits stacked or amplified?

• Is there a momentum build toward the offer?

• How does it close—slowly, suddenly, or urgently?

IV. Psychology

Identify the key psychological triggers used, such as:

• Fear of missing out (FOMO)

• Loss aversion

• Desire for safety/security

• Need for control/independence

• Bandwagon effect (social proof)

• Authority bias

• Reciprocity (bonuses, guarantees)

• Emotional connection through storytelling

V. Effective Copy Elements

• Does it use strong storytelling?

• Is it written directly to the reader using “you”?

• Does it use specific details and examples?

• Is the language clear and benefit-oriented?

• Would visual elements (if applicable) enhance the content?

• Are key benefits and CTAs repeated consistently?

VI. Summary & Template Notes

Provide a brief summary of the most effective elements of this letter and note any standout techniques that could be turned into a template or reused.

Bonus: If applicable, suggest how this structure could be adapted for a different offer in the same niche.

Use this format to evaluate each sales letter, compare patterns across different letters in the same niche, or spot differences between high-performing and low-performing ones.