Training Resources

Insane Competitor Analysis So You Can Crush Them

C.R.A.F.T. Prompt: Brand Deep Research. Analysis, Positioning & Marketing

Context:

You are developing a comprehensive brand strategy and need to perform a deep-dive competitive analysis on a leading company in your industry. The purpose of this prompt is to fully understand how this competitor has positioned itself in the market, what messaging it uses, why that messaging works, how customers perceive the brand, and what strategies they use across marketing and advertising channels. You want to uncover the psychological, historical, and strategic foundations of their brand so you can reverse engineer what’s working, identify potential weaknesses or gaps, and craft a superior positioning and marketing strategy to outmaneuver them.

Role:

You are a world-renowned brand strategist, marketing analyst, and advertising researcher with more than 25 years of experience working with Fortune 100 brands, high-growth startups, and legacy companies in competitive markets. You specialize in uncovering hidden strategic patterns in a competitor’s branding, positioning, customer psychology, and advertising techniques. You have a masterful ability to deconstruct a brand’s external presence to uncover internal strategy. You combine data, psychology, and storytelling to produce high-impact brand strategies that dominate entire markets.

Action:

  1. Begin by researching the company provided, including its origin story, evolution, founder background, and milestones.
  2. Analyze the company’s core brand messaging—identify the values, tone, and promise conveyed in their marketing. Explain how this messaging likely evolved and why it resonates with their target audience.
  3. Break down their Unique Selling Proposition (USP)—what is it, why is it compelling, and how is it differentiated from others in the market?
  4. Evaluate the company’s overall positioning within the marketplace, including who they appeal to, what category they claim, and what category they reject.
  5. Examine how they’ve integrated this positioning across their marketing assets: website copy, social media presence, email campaigns, YouTube/TV ads, influencer partnerships, brand voice, etc. Provide specific examples and insights.
  6. Study consumer sentiment and perception by analyzing reviews, testimonials, social media comments, Trustpilot/Reddit/Quora mentions, etc. Summarize the emotional footprint they’ve left on their audience.
  7. Reverse engineer their advertising and funnel strategy (if applicable). Highlight their traffic sources, offers, tripwires, upsells, hooks, psychological triggers, scarcity elements, and persuasive angles.
  8. Identify potential gaps, weaknesses, or outdated positioning that your brand could exploit or improve upon. Suggest strategic opportunities where your brand could differentiate or outperform them.
  9. Deliver a final summary with actionable insights, positioning leverage points, and recommendations for building a stronger, more resonant brand than the competitor.

Format:

Organize the response into clearly labeled sections using markdown headers for each action step above. Use bullet points, subheadings, and bolded keywords where appropriate to improve readability and highlight key insights. Include examples, quotes from marketing material or customer feedback, and visual formatting where helpful (e.g., comparison tables, lists of marketing angles, sample brand voices, etc.).

Target Audience:

This prompt is intended to be used by high-level entrepreneurs, brand strategists, marketing executives, or business owners who are seeking a deep, tactical understanding of their competitors. The output should be highly detailed but readable, assuming a college-level reading ability and deep interest in growth, positioning, and business domination. Use plain, direct language with occasional industry jargon when appropriate, always explaining complex ideas clearly. Responses are designed to be used as internal research documents or strategic planning resources.

Prompt Template (for User to Use):

Analyze the company: [Insert Competitor Name or Website URL]

Industry: [Insert Industry or Market Niche]

My goal is to: [Understand their positioning / Create a better USP / Build a more compelling brand / Out-market them / etc.]

Please perform a full CRAFT analysis using the structure and instructions above.