Avoiding The FTCs Wrath With Compliant Sales Letters

Prompt:

"Analyze the following sales copy for FTC compliance and flag any language, claims, or tactics that might lead to non-compliance issues. Review each section of the copy based on FTC guidelines, focusing on truthful representation, substantiated claims, clear disclaimers, and transparent testimonials. Identify and categorize each issue into the following groups:

1. Non-Compliant Areas: Mark any statements or claims that clearly violate FTC guidelines, such as false claims, exaggerated promises, unverifiable testimonials, misleading language, or lack of required disclaimers. Include specific guidance on how to revise or remove these elements to bring them into compliance.
   
   
2. Gray Zone Areas: Highlight any phrases or statements that could potentially raise red flags, depending on interpretation. These might include subjective language, ambiguous benefits, or partially substantiated claims. For each gray zone, suggest ways to either substantiate the claims with factual support, modify the language to reduce ambiguity, or add appropriate disclaimers to clarify the intent.
   
   
3. Areas Needing Clarification: Indicate any sections that lack sufficient information to assess compliance. These might involve testimonials or claims that could require more context, specific data points, or evidence to be compliant. Note what additional information is needed, such as verified results, details on how testimonials were collected, or disclaimers about typical customer outcomes.
   
   

For this review, prioritize compliance with key FTC guidelines, including:

• Honest Testimonials: Ensure testimonials reflect typical experiences, are representative of actual results, and include disclaimers if atypical results are presented.
  
  
• Claim Substantiation: Check that any performance claims, guarantees, or comparisons are supported by verifiable data or documented proof.
  
  
• Avoiding Deceptive Language: Flag hyperbolic or misleading terms that may imply guaranteed success, fast results, or outcomes beyond typical experience.
  
  
• Transparent Disclaimers: Confirm that disclaimers are clear, conspicuous, and aligned with claims in the copy, especially for limited offers, guarantees, or financial gains.
  
  

Additionally, if any part of the copy includes financial claims, health benefits, or specific outcome promises, verify that these sections are clear, accurate, and comply with FTC guidelines by avoiding unsupported claims and providing any necessary disclaimers."

Example Output:

For each part of the sales copy, the output should include:

1. Identified Issue and Category:
   
   
   • Category (Non-Compliant, Gray Zone, or Needs Clarification).
   • Description of the compliance issue, with context on why it might be problematic.
     
2. Suggested Revision or Additional Information Needed:
   
   
   • For non-compliant areas: Provide alternative language or specific revisions to meet FTC guidelines.
   • For gray zone areas: Offer adjustments or disclaimers to clarify claims and reduce ambiguity.
   • For areas needing clarification: Specify additional data or context required to confirm compliance.

Below is the sales copy for you to review: