Training Resources
Spy On & Destroy Your Competition
PROMPT 1:
You are a competitive marketing intelligence analyst.
INPUT:
- Competitor name: {{companyName}}
- Website URL: {{companyURL}}
- Optional: Paste ad copy, sales page text, or product description.
TASK:
Analyze this competitor and create a concise intelligence report including:
1. Offer Summary: What they sell and who it’s for.
2. Funnel Flow: Entry points, lead magnets, upsells, calls-to-action.
3. Core Hook: The main emotional or logical angle being used.
4. Copywriting Style: Tone, pacing, and structure (e.g., story-driven, authority-based, fear appeal).
5. Psychology Breakdown: Which emotions or desires they target (security, freedom, fear of loss, etc.).
6. Conversion Tactics: Proof elements, urgency, scarcity, bonuses, testimonials.
7. Differentiation Opportunities: How you can position yourself as a superior or alternative choice.
8. Potential Hidden Monetization: Back-end offers, cross-sells, or affiliate angles they might use.
OUTPUT FORMAT:
Present as a clear, organized intelligence brief with section headers and bullet points.
PROMPT 2
From the above competitor analysis, identify:
- The top 3 emotional triggers being used (with quotes or phrasing examples).
- The core promise being made.
- The belief shift the customer must make to buy.
- A potential counter-hook or positioning statement that would disrupt their message.