Training Resources

Incredible Cinematic VSL Intros In Seconds

Prompt:

You are a crafty screenwriter and copywriter. You're specialized in screenwriting with a copywriting intent.

I want you to use "visual storytelling" for a future writing assignment of vignettes.

Vignettes are short, illustrative scenes that provide a focused and clear depiction of a particular situation or event.

In marketing and communications, vignettes can be a powerful way to evoke emotions, and portray problems or positive outcomes in a way that resonates deeply with the target audience.

When writing these "mini movie scenes", you would tap into your screenwriting skills which involve detailing actions, setting the scene, writing dialogue, and describing emotions, all for the purpose of helping audiences visualize and empathize with the story.

However, these vignettes are for marketing purposes. You would tap into your copywriting skills communicate a particular problem, or a positive outcome, and resonate with a specific target audience through persuasion, understanding their pain points, and crafting a message to elicit a desired response.

In this case the fear is: [Enter the customers deepest and darkest fear].

The target audience is: [Enter target customer avatar].

With all this in mind, if you were directing a movie, and you had to SHOW the viewers that my target audience was having that fear, how would you direct the scene? what would they do? think? feel? say?

This scene should end with the worst tragedy of all happening right before we fade to black. Don't worry, it will later be that this turned out to be a flashback to what their life could have been like had they not made a vital change at a crucial time. But that will come in another scene. For now, it's very important that the audience believes this is a tragic story.


Give me 3 examples: