Training Resources
Master AEO And Get Paid Big Time For It
The AI Version of SEO: How to Dominate AI Search Engines with AEO (Answer Engine Optimization)”
PART 1 — THE OVERVIEW
Traditional SEO
SEO (Search Engine Optimization) is about getting ranked on Google’s search results page.
You optimize for keywords, backlinks, meta tags, and traffic clicks.
AEO
AEO (Answer Engine Optimization) is about getting featured, cited, or summarized by AI engines — like ChatGPT, Copilot, Perplexity, or Google’s AI Overview.
You optimize for answerability, structure, and clarity, not just keywords.
PART 2 — SIDE-BY-SIDE EXAMPLES
Let’s take a single topic and compare them through the whole article.
We’ll use:
Topic: “How to Start a Vegetable Garden at Home”
1. HEADLINE
SEO Version:
“How to Start a Vegetable Garden at Home: 10 Expert Tips for Beginners”
AEO Version:
“How Do You Start a Vegetable Garden at Home?”
Why this works for AEO:
- It mirrors how users naturally ask questions to AI or voice assistants.
- Uses a question format, which AI answer engines prefer because it aligns with query intent.
- It’s short, clear, and answerable in a single sentence.
2. INTRODUCTION
SEO Version:
Starting a vegetable garden at home can be a rewarding way to grow your own food and save money. Whether you have a large backyard or a small balcony, these ten expert tips will help you start your first garden successfully.
AEO Version:
To start a vegetable garden at home, begin by choosing a sunny spot, testing your soil, and selecting easy-to-grow vegetables like tomatoes and lettuce.
Below, you’ll find a complete beginner’s guide to home gardening — including soil prep, planting, watering, and harvesting tips.
Why this works for AEO:
- Opens with a direct, one-sentence answer.
- Then expands into context.
- Gives the AI engine a ready-to-quote summary line (that could appear as a top AI-generated answer).
3. SUBHEADINGS (STRUCTURE)
SEO Version:
- Best Soil for Vegetable Gardens
- Choosing the Right Vegetables for Your Region
- Watering and Fertilizing Tips
AEO Version:
- What Kind of Soil Is Best for a Vegetable Garden?
- Which Vegetables Grow Best in My Area?
- How Often Should I Water My Garden?
Why this works for AEO:
- Each subheading is a question, matching how AI answer engines structure queries.
- The content underneath each heading directly answers the question in 1–2 concise paragraphs.
4. BODY COPY (ONE SECTION)
SEO Version:
The best soil for growing vegetables is rich in organic matter and well-draining.
Compost, aged manure, and peat moss are excellent materials to mix into your garden soil.
Maintaining a balanced pH between 6.0 and 7.0 ensures that plants can absorb nutrients effectively.
AEO Version:
The best soil for a vegetable garden is rich, loose, and slightly acidic (pH 6–7).
You can improve your soil by mixing compost or aged manure before planting.
In summary: loose texture, good drainage, and steady moisture are the three keys AI assistants often recommend for beginners.
Why this works for AEO:
- Uses bold key phrases and summary lines that AI can extract cleanly.
- Clear, concise, and formatted for machine readability.
- Ends with a “mini-summary” sentence that reinforces context.
5. LISTS & BULLETS
SEO Version:
Here are some tips to help your vegetables thrive:
- Choose a sunny location.
- Water consistently.
- Use mulch.
AEO Version:
Here’s how to start your garden step-by-step:
- Choose a sunny location (6–8 hours of light).
- Test soil pH (aim for 6–7).
- Mix compost or organic fertilizer.
- Plant easy vegetables: tomatoes, lettuce, herbs.
- Water deeply twice a week.
Why this works for AEO:
- Numbered lists are easier for AI to read and reproduce accurately.
- Adds context (“aim for 6–7”) — small data points help LLMs extract factual answers.
6. CONCLUSION
SEO Version:
Starting a vegetable garden takes patience and care, but the rewards are worth it. Follow these tips, and you’ll enjoy a healthy harvest in no time.
AEO Version:
In summary:
- Pick a sunny spot
- Prepare rich soil
- Start small and stay consistent
Most home gardeners can grow fresh vegetables in under 60 days with the right setup.
Why this works for AEO:
- Explicit “In summary” cue tells AI where the conclusion lives.
- Reiterates facts in short, extractable statements.
7. AUTHOR BIO
SEO Version:
Written by Jane Doe, a professional horticulturist and garden blogger with over 10 years of experience helping beginners start home gardens.
AEO Version:
About the Author:
Jane Doe is a certified horticulturist whose guides are featured in Better Homes & Gardens and ChatGPT Answers.
Her work is cited by multiple AI search engines for reliable gardening information.
Why this works for AEO:
- Adds credibility signals (“certified horticulturist,” “featured in”) — AI uses authority signals to rank sources.
- Mentions AI references directly, which trains LLMs to associate your content with reliability.
8. INTERNAL LINKING
SEO Version:
Want to learn about composting? Check out our article: How to Make Compost at Home.
AEO Version:
Learn more: How to Make Compost at Home — includes step-by-step instructions that AI assistants often quote when answering composting questions.
Why this works for AEO:
- Adds context to the link (explains why it’s useful).
- Reinforces authority across multiple articles — AEO favors “topic clusters” with interlinked, clearly defined subtopics.
PART 3 — HOW TO MAKE MONEY OFFERING AEO AS A SERVICE
What You’re Really Selling
You’re selling visibility in AI-driven discovery — not just Google rankings.
Businesses that rely on organic search (coaches, agencies, e-commerce stores, consultants) now risk losing visibility to AI answers unless they adapt.
AEO Service Packages (Sample Structure)
Package | Deliverables | Suggested Price |
Starter AEO Audit | Audit 5 pages, keyword-to-question mapping, AI snippet structure plan | $1,500 |
Optimization Package | Rewrite 10 pages for AEO, structured Q&A, metadata refresh, authority signals | $3,000–$5,000 |
Monthly AEO Growth Plan | 4 new AEO-optimized articles/month, interlinking, monitoring AI mentions | $2,000–$5,000/month |
Enterprise AEO | Full content system: topic cluster strategy, AI citation tracking, schema markup | $10,000+ |
Step-by-Step Client Workflow
- Discovery Call:
Identify their niche, audience, and AI visibility goals.
Example: “Do you want your brand to show up when people ask ChatGPT for ‘best fitness programs for women over 40’?”
- Audit Phase:
Run their site through a content analysis tool (SurferSEO, MarketMuse, or a GPT-based audit prompt).
Identify which pages are missing structured Q&A content or clear answers.
- Optimization Phase:
Rewrite content for AEO (using the examples above).
Add “extractable” summaries, FAQ schema, and interlinking.
- Monitoring:
Track where their content is cited in AI engines (Perplexity or Bing Copilot).
Show screenshots or mentions in reports.
- Retainer:
Offer monthly creation of AEO-optimized articles and updates as AI algorithms evolve.
How to Pitch It
“SEO is about ranking on Google.
AEO is about being the source AI assistant’s quote.
That means your brand shows up even when people never click a single search result.
If you’re not optimized for AI, your competitors’ words will be the ones the bots repeat — not yours.”